Restaurant and Cafe
Why Scent Marketing?
Since the beginning of time, the sense of smell has played an important part in human evolution. People have developed their sense of smell in order to understand and interpret the environment. Nature has created everything around us, and has endowed each form with their own scent. Each creature has its own special scent through which it declares its identity and communicates with other species. It is said that the right scent is considered an ideal communication tool. It is also a fact that a business environment without a proprietary scent is not as effective in communicating its brand or value to customers. Since business places, such as stores, retail chains, hotels, etc., are considered a human creation, they are not expected to have their own natural scent. Therefore, obtaining a unique scent has the power to transform your business and leave a lasting impression on your customers.
The Power of Smell
5 important facts about scent effect
1. Smell is the closes sense linked to memory.
2. The sense of smell is responsible for 80% of what we taste.
3. The sense of smell is at work even when we are sleeping.
4. Every day 75% of our emotions can be generated by smell.
5. With 40% accuracy we can remember what we saw over the course of a month. With 60% accuracy we can remember what we smelled for an entire year, and the combination of sight and smell can enhance results even further.
Most international companies have known for years that certain scents can help customers get into the “buying spirit”. If you have ever visited an Abercrombie & Fitch store, you’ll experience the right scent for yourself!
Market Leading Cold Air Diffusion Technology
Scenting Solutions for All Types of Spaces.
We have the most advanced technology in the aroma industry. We preserve the natural essence of our oils, which maximized the therapeutic benefits.
The Power of the Right Fragrance
A study conducted by a financial services company concluded that the staff made 40% fewer errors when the scent of cinnamon was used in the workplace.
When inhaled, certain diffused essential oils boost the body’s immune system.
Helps increase sales.
Enhance customer satisfaction.
3 times more memorable than sight alone.
Tests using peppermint were reported to increase efficiency while maintaining a clean, fresh, and invigorating atmosphere.
Encourages positive memories.
Get a superior return on investment (“ROI”) by adding scents – they are an inexpensive experience enhancement for your customers.
Global Companies That Use Scent as a Marketing Tool
We at The Magic Scent understand the importance of customer service and interaction. It is our duty to help you maximize your advantage in your business by utilizing the power of scent marketing. We level the playing field by providing the same advantages usually enjoyed by larger corporations to businesses of all sizes.